The start-up of you

 Quote :
To always be stating 
To forever be working in  progress

Permanent beta

Build a network of relationship through out industry.

Asset, Aspiration, Market reality

Skill, Concentration, Experience.

Intangeable asset. 

Value of soft asset can be seen by "going to networking"

Soft asset is " Other people find hard but you find it easy"

Entrepreneur spend a lot of time to confirm on "what customer can spend money to buy".

Listen to your heart and follow your passion

A worth aspiration

Planning is based on your competitive advantage.

Summary your competitive advantage, Skill, Experience, Strength.