The start-up of you
To always be stating
To forever be working in progress
Build a network of relationship through out industry.
Asset, Aspiration, Market reality
Skill, Concentration, Experience.
Value of soft asset can be seen by "going to networking"
Soft asset is " Other people find hard but you find it easy"
Entrepreneur spend a lot of time to confirm on "what customer can spend money to buy".
Listen to your heart and follow your passion
A worth aspiration
Planning is based on your competitive advantage.
Summary your competitive advantage, Skill, Experience, Strength.