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績效評估表上，羅列了一些KPI，大致可歸類成「貢獻、能力、 然而，員工的態度，之於他的績效意味著什麼？ 我想起一位同事。 在每天的e-mail堆中，他的信總是不會被我略過。「急件」、 「此事做法有三，第一種的優點是……，風險有……。 一封郵件，多種寫法。有人只會把問題丟給對方， 你可以合理推斷，一個e-mail寫得好的人， 這類型的人，被領導學專家約翰．邁斯威爾（John C.Maxwell）稱為「連結者」，懂得與他人連結， 兩者皆無對錯，也無好壞，一個人更可能兼具兩種性格， 可惜的是，我們的教育讓很多人只知道當攀爬者，大家競相往上爬， 一個優秀的組織、一位卓越的領導人，不只需要有攀爬者的志向， 誰，是公司裡的連結者？誰，又是台灣的連結者呢？ |
The verdict is in: Google+'s new brand pages are worth your time. Here's why signing your business up will be an important social media investment.
Just when a marketing strategy in 140 characters or less started to seemed normal, the social media scene for businesses completely changed this week. Google debuted Google+ Pages, the brand-specific accounts for its new social network. Pepsi has joined, as have Macy’s and Toyota. And experts say, you should, too, if you haven’t already.
“You should be willing to accept that Google is going to have a powerful social network on which you should have a presence,” says Rand Fiskin, a former marketing consultant and current CEO of SEOMoz, an SEO software company.
Not convinced? Here are some stellar reasons your business needs a Google+ Page.
1. Because it will boost your SEO. Google+ has just a fraction of Facebook’s audience—40 million users versus 800 million—and will likely do anything within its power to even that gap.
To draw more attention to the social network, Google could fundamentally alter its algorithm to move Google+ pages to top of search results. Or it might not alter search results directly, instead creating a prominent widget displaying Google+ Pages in the search results’ upper right-hand corner, perhaps near the sponsored advertisements, says Eric Clemons, a Wharton School management professor who has studied Google for Congress.
“All the risk, all the pain is borne by the company who isn’t found,” Clemons says.
2. Because your message will have a longer shelf-life . There's another angle to Google+'s relatively sparse audience.
It means your company’s content won’t have to cut through as much clutter in a Google+ stream, which is the equivalent of Facebook’s news feed.
Fishkin recently ran a little test to judge Google+’s potential. He distributed three posts through Google+, Facebook, and Twitter, and used different Bit.ly links in each, so he could see the analytics behind each. The results surprised him: The one sent through Google+ kept people on his site longer and had a higher click-through rate.
3. Because it will be the social network for businesses. Twitter is for sharing links. LinkedIn? Professional networking. Facebook? Mostly socializing--sharing pictures, posting comments to friends and family. These social media platforms already have dedicated uses. But Google+ has no brand distinction at all. (Good for you in this case. Bad for Google.)
Users have no expectations toward Google+ at all. This means they won't be deliberately avoiding interaction with brands and businesses, like some Facebook users, says Susan Etlinger, a social media analyst at the Altimeter Group.
Remember: Not all businesses have smoothly merged onto Facebook. When Spotify and Facebook announced an unique partnership in late September, complaints arose over Spotify requiring new members to register through a Facebook account.
4. Because it's just easier to deal with. Another main attraction behind Google+ is circles. These work like Facebook’s lists, and allow users to group followers in certain categories. While Facebook’s lists are new and fairly crude, Google+’s circles work fluidly, Etlinger says.
Circles can be created within a few key strokes. Followers can be sorted into circles as added or through the circles page within an account. This allows you to easily direct different content to separate customer bases—with each base catalogued as a circle. Maybe vendors and supply chain partners would exist in separate circles, too.
“It really provides a foundation for a much deeper and richer experience, albeit a more narrow one,” Etlinger says.
You should, at this point, notice a certain refrain. Similar to Facebook. Like Twitter. Google has cannibalized the best features of both social networks. Also good for you.
“Google+ will feel very familiar,” says Dave Hanley, principal at the Banyan Branch, a social media marketing agency. “Google+ is clearly evolutionary, not revolutionary. I think businesses will know exactly what to do.”
Google+ has everything you'd expect from a fully featured social network -- except the right kind of users. And that's a big problem.
Well, now you have them: brand pages for businesses on Google+. We all knew they were coming and Google reliably delivered them. And, I’ll admit, they don’t look half bad.
But with their launch, I think it’s a perfect time to look back at not just how Google shipped this latest feature, but how it shipped the whole Google+ product. Start-up founders, pay attention.
Here’s a very brief timeline of what Google has done so far to bring Google+ to market:
Step 1: Start off with a private, invite-only beta. This move brought over the tech community early on to dissect the new online “toy.” They found familiar social features they’ve seen before on Facebook, and discovered some cool new features, like Circles, that gave techies hope: “Hey, maybe Google is finally on to something here.”
Google’s assumption: Before we open a product to everyone, let’s give it to people who break things for a living.
The result: It worked. The geeks found the bugs, Google fixed them, and the company built a better product.
The problem: Google basically set the stage for Google+ to be a product mostly for the tech crowd.
Step 2: Let the beta crowd invite others. Slowly and carefully Google started letting more and more people in.
Google’s assumption: The techies will be eager to show off their new toy to their non-geek friends, the thing will grow, and then become a challenge for Facebook.
The result: The newly invited joined, eager to see what their friends were geeking out over. They created their accounts, uploaded their photos, maybe filled out a bit of their profiles, but then what? Did the non-geeks start using the platform? Nope.
The problem: I have no data to back this up but I’m pretty sure the only active users on Google+ are the techies who were first to the party. I’m sure many of the non-techies logged in when they got notifications of new messages. I’m sure some even responded. But I’m also confident that in the last month or so, those barely-active users have become virtually inactive. And what about the tech crowd? I’ll bet their activity tremendously declined too. OK, now what does Google do?
Step 3: Create Google+ business pages. As we all know, this means businesses, not just users, can create a profile.
Google’s assumption (maybe now I should call it hope): Businesses love to spam—I mean, promote—so they’ll definitely show up to this party too.
The result: It’s too early to tell. But maybe we’ll start seeing a G+ logo next to the Twitter and Facebook logos in the footers of websites. My guess is that brand pages will work, for a bit, but then quickly die out.
The problem: Users aren’t going to want to be in a new social network where the only active users left are the über-geeks who simply won’t give up, and the excited business owners who just found a new breeding ground to promote their companies.
So now what? I don’t think there’s any one magic formula to give Facebook a run for its money. But I do think Google+ can do a few things to try to get this train back on the right tracks. My unsolicited advice:
Users want something new—they crave it. Another social network is exciting. Who knows where it can possibly go? So Google, quit playing safe hands. Go big or go home.
You might think a little B-school blather will impress investors and customers. Don't kid yourself.
Let’s try an experiment. First, read this:
“Acme Industries today announced a groundbreaking strategic partnership with a leading solutions provider to create an exclusive, dynamic, state of the art application that will revolutionize the social media user experience.”
Now look away, close your eyes for about ten seconds, and try to repeat what you just read.
Thought so.
Then read this:
“Acme Industries launches the first tool that allows users to automatically remove all embarrassing photos from their social media accounts.”
I’m exaggerating to make a point, but most corporate communications do read more like the first example than the second. Where press releases are concerned that’s especially true; it’s almost as if there’s a press release language virus that infects otherwise extremely to-the-point communicators.
As a result most corporate communications don’t really say anything. Clichés, hyperbole, and buzzwords may sound impressive but over time—since everyone uses them—they begin to mean nothing.
If you read the word “extensive” you don’t immediately think, “Great, a comprehensive suite of services covering a broad range of applications!” Instead you skim over the word because you’ve read it thousands of times in the same context. In a business setting, “extensive” has become filler.
To stand out from the competition, think about removing these over-used words and phrases from your press releases, product announcements, and general company communications:
To really gain attention, try using plain language and accurate descriptions. Then you’ll really stand out.
1．將感情埋藏得太深有時是件壞事。如果一個女人掩飾了對自己所愛的男子的感情，她也許就失去了得到他的機會。 ----《傲慢與偏見》
男人追求女人的目的在於『確定關係』。
而通常在追求的過程中男人是將女人放在第一位，也會表現出自己最好的一面，以求芳心。
但只要關係穩定，追求的活動就會減緩，甚至停止，頓時從高峰跌到谷底。
男人的浪漫始於一見鍾情，止於互訂終身。
女人願意接受男人的追求是因為「感覺」很好。
而唯有持續好的感覺，女人才可能決定關係。
一旦好的感覺不再
關係也就不再了。
女人的忠貞始於互訂終身，止於心灰意冷。
所以女人只要讓男人面子上掛得住，一切好談
男人只要讓女人感覺窩心，也會既往不咎的
男人視婚姻為接受義務、女人視婚姻為讓予權利
男人決定結婚，意味著從今以後將照顧她一輩子
男人的危機意識來自於「關係」動搖。
這是為什麼男人的最忌諱的是女人的背叛「關係」。
一旦他認為被戴上綠帽，嫉妒的怒火會讓他失去平日的理智，學歷高低者皆然。
女人的危機意識來自於「地位」降低。
這是為什麼女人最在意的是自己不是另一半的「最愛」
一旦她認為有別人比她更值得老公的注意與關心，再文靜的小女人也會有驚人之舉的。
女人決定結婚，則意味著將打開心門之鑰只交給那個男人，只接受他的感情。
但如果拿了鑰匙卻不開門，鑰匙就會收回來
男人用忠心不二來表達愛，用供養來延續關係。
女人是以為愛犧牲來表達愛，靠的是感動來灌溉感覺。
男人的敏感度早在結婚當天就殘障了，
非他感到有危機才會再度復活。
而女人要的只是被捧在手心上疼愛的感覺，不是真要男人捨棄江山。
男人何必吝於甜言蜜語呢？
男人的溝通靠「說」、女人的溝通靠「感受」。
男人認為有不滿就要說出來，對方才能知道，不必猜來猜去；
而如果不把不滿說出來，對方便無從改善。
所以表達不滿是為了點醒對方、解決問題，是一種善意溝通的橋樑。
女人是不習慣有什麼不滿就發洩出來的，
往往為了不想破壞感覺與關係，多半會先採容忍的態度。
女人也不習慣用言語來表達情緒的，女人認為如果男人真的在乎，
就不會一點都查覺不出女人的不滿情緒，即使沒說出來也該知道。
但如果男人不夠用心，說出來有可能就有危機。
男人要先溝通，才會有好的感覺。
女人要先有好的感覺，才願意溝通。
夫妻溝通最大的障礙在於語言不同，又不肯屈就對方的語言，
結果是連溝通的意願也沒有了。
男人常把女人的抱怨當「故障報修」來排除，
女人則常把男人的抱怨當「移情別戀」來象徵。
男人總把女人的抱怨當作是對自己缺點的不滿，
以為只要將這些缺點改掉，就可以解決問題，關係也就可不受影響。
女人常把男人的抱怨當作是「不再愛我」的象徵，
然後便開始懷疑是否「媚力不再」，或懷疑對方是否有了新歡。
難怪有許多女人相信，只要抓住男人的胃就可抓住男人。
整容或是花上數十萬元去美容中心，以挽回男人的注意。
男人的無知在於以為行為的改正可以挽回女人受創的感覺。
其實撫平傷口最有效的方法是創造一個甜蜜的感動，
而不是誓言下不為例。
而女人的天真在於以為把自己打扮得像個野花，就可以讓男人不會去摘野花。
其實有時男人的喜新厭舊不是真得想另起爐灶，而是想證明自己還有人要。
此時，越是一哭二鬧，反而適得其反。
男人和女人天生在感情世界的行為模式就是不同的。
當男人在婚後將熱情冷卻、由浪漫轉為理性生活的同時，
女人卻才開始打開心門準備享受浪漫。
除非這輩子你都不再相信婚姻，
否則與其去等待上帝會帶給你奇蹟，
還不如學會認識男人(女人)與真正的溝通方法吧。
